SEO stands for search engine optimization. It is a process of structuring a web page so that it indexed by search engines in the most effective manner possible. We could also say that SEO is a marketing strategy that finds out the way search engines work, what people look for the most and which search engines are mostly used by the target audience. SEO optimization is important for all websites, especially business-related ones.
Why is SEO important?
Let’s point out key SEO benefits:
- Make profit – If your site has a good ranking on search engines, especially Google, it will drive more traffic to your website. Also, the people that come to your site are actually looking for that type of product you sell, so the conversion rates are higher. SEO is a key tool for growing your business on the internet.
- Be better that your competitors – By having a top ranking on Google, your business will be perceived more serious and professional by your customers. It will help you make an image of your brand that is better than your competitors.
- International presence – Internet is a global network. After you have done SEO optimization on your website, you will see an increase in international sales. This way your business can grow from a local store to an international company.